Yesterday, winter had finally come, as Game of Thrones’ fifth season made its premiere on HBO. And in the run-up to the season five premiere, it may have been more than just a coincidence that Chrysler decided to debut its new commercial for the 300 sedan over the weekend, with none other than Tyrion Lannister himself (Peter Dinklage) narrating the ad.
The one-minute Chrysler 300 ad is called “Kings and Queens of America,” and it fittingly includes a good number of Game of Thrones-specific themes, with music reminiscent of the songs used on the popular television series. Dinklage compares America to a country where “nothing is reserved for anyone,” where these people can become “kings and queens” if they “reach out and take it.” And if you watch closely, the ad also features some of America’s most successful young entrepreneurs, including Reddit co-founder Alexis Ohanian and jewelry designer Mercedes Yvette. Sports fans may also notice San Antonio Spurs assistant coach Becky Hammon – the first full-time female assistant coach in NBA history – also making a brief appearance in the commercial.
Explaining the ad further, Fiat Chrysler Automobiles chief marketing officer Oliver Francois said in a statement that Chrysler “celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality.” The new Chrysler 300 commercial is part of a campaign called “Drive Proud,” which is spearheaded by Portland-based ad agency Wieden + Kennedy.